The Red Raiders will spend a little under $30 million on their football team this fall as Texas Tech and other schools deal ...

Nation's No. 1 Recruit Sets Record Straight on NIL Expectations After Texas Tech Visit originally appeared on Athlon Sports.

In today's era of college football, a verbal commitment doesn't necessarily mark the end of a player's recruitment. In fact, it often intensifies the pursuit fr ...

The recent NCAA settlement has helped further solidify the concept of NIL, recognizing the value student-athletes bring to ...

With new developments in NIL, allowing college athletics departments to allocate $20.5 million for their teams. For most, if ...

Furthermore, Texas Tech was able to give Ojo the contract after oil tycoon Cody Campbell made multiple significant ...

July 2025 marked the completion of four academic years in which college athletes could earn money from their name, image, and likeness. Texas A&M’s total compensation has at least doubled every year ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a ...

Coach McGuire is thinking outside the box when it comes to compensating his Red Raider players. He’s talking about using a model similar to the NFL, where guys ...

Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

Schools are ready to embrace "normal" NIL: no pay-for-play deals. Even after the House settlement, challenges await.