A wrap up from the recent IAB UK Gaming Digital Upfronts 2024 event in London. Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, ...
Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...
This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...
The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.
UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.
Campaign details Brand: CadburyAdvertiser: MondelēzEntrant: VCCPCategory: Single MarketPrincipal authors: Nathan Velayudhan, VCCP; Ollie Gilmore, VCCP; Dr Grace Kite, Magic NumbersContributing authors ...
Alcohol is becoming less central to the social lives of Gen Z, who are increasingly opting for activities that do not revolve around drinking. Changes in drinking habits, with a focus on drinking in ...
This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...
Walmart offers pre- and post-purchase shopper data; Digital Landscapes, part of the Luminate platform, provides brands with access to pre-purchase shopper behavioral data to support better targeting ...
There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.
The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business. With twelve categories across five regions and our ...