Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Ad spend against news content is in decline across channels. Despite high audience interest, serious news stories are frequently unmonetised due to blunt keyword blocklists deployed by brands ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our e-commerce-centric campaign maximized each platform's strengths to boost awareness ...

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Lexus, a car brand, enhanced brand affinity and drove sales among younger Emiratis during UAE National Day 2023 by addressing the needs of individuals with Color Vision Deficiency (CVD). During UAE ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

The global ad market is forecast to grow only +5.9% should the most severe economic downturn occur, according to the latest Q1 2025 WARC Media advertising spend forecast. The revised growth is a 0.8pp ...

The Heineken 3am Bar Owner Wanted platform resulted in a win-win-win for customers, bar owners, and the Heineken brand. Bars play a crucial role in beer consumption and supporting them aligns with ...