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14 小时
Ikea delivers quick fixes for common cat-astrophes during the holidays
INGO Hamburg’s latest spot shows how Ikea’s e-commerce site makes it easy to fix the chaos caused by a mischievous cat.
15 小时
Best Ads of the Week: Deleón Tequila spins boldly & Progressive lights up the Sphere
This week’s creative campaigns take us from the icy wilderness of Norway to the dazzling lights of Las Vegas. Deleón Tequila ...
23 小时
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas
At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a ...
17 小时
Diversified full-funnel partnerships are the real MVP of BFCM
A diverse mix of partners is essential to a successful BFCM strategy. Brands should already have optimized and diversified ...
18 小时
The Web Summit survival guide for first timers
Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive ...
The Drum
1 天
Record client spend makes it a very merry Christmas for UK marketers
It’s a bumper quarter for ad spend. New media is up, and old media is down, explains Branwell Johnson of Propeller Group, who ...
23 小时
Ad of the Day: Emotive Volvo ad tells personal story around safety
The ad stands out not only for its emotional depth but also its ability to hold attention - a rarity for extended formats in advertising. Viewers have taken to social media to praise the ad for its ...
1 天
How are agencies making their creative and strategic awards work in their favor?
The Drum Awards Festival is over for another year. Over the last two weeks, The Drum has handed out Gold, Silver and Bronze ...
1 天
The Royal Mint is turning e-waste into gold jewelery: this new campaign tells the story
EveryFriday is looking to help The Royal Mint reposition through its Forever Metal campaign, a circular economy story set in ...
1 天
Is the Jaguar pile-on kneejerk or fair comment?
The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...
Opinion
1 天
Opinion
The 7 codes that make B2B brands meaningful
What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon ...
Opinion
2 天
Opinion
Show me the model: Why the commercial advertising agency model must be reimagined
In his latest CEO Soapbox column, Leagas Delaney CEO Gareth Davies reflects on the fact that 90% of agency heads admit their ...
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