Commerce marketers. For you, summer might be a slower season. Or it could be a busy stretch with a narrow window to drive ...

The Journey of Video Advertising Marketers have been using video ads for a long period now. So, here is a brief overview of the evolution of video advertisement through the years. The first-ever video ...

Discover how AI enhances content marketing by streamlining workflows, personalizing experiences, and boosting campaign performance.

App engagement is the level of interaction and involvement users have with a mobile application. It measures how frequently and actively users open, use, and interact with the app’s features. High app ...

Understanding Personalization in eCommerce Personalization in eCommerce is a strategy where businesses tailor their offerings and communications to individual customers based on their preferences, ...

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ...

Discover the power of gamification! In this article, we'll explore the best gamification practices that can skyrocket user engagement, making even the most mundane tasks enjoyable and rewarding.

Device preference The preference for mobile or desktop shopping varies widely among consumers, depending on the context. Research indicates that almost four-fifths (79%) of smartphone users have made ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

What is Visual Engagement? Visual engagement is the name given to strategy of employing visual elements such as images, videos, and infographics to grasp and retain the attention of an audience. This ...

Personal factors Impulse buying is influenced by a variety of personal attributes, including emotion, personality, and cultural influences. For instance, an extrovert customer may tend to make ...

Brand Image and Identity Alignment with Customer Values: When a brand's values and image align with those of its customers, it strengthens their emotional connection and loyalty. Perceived Status and ...