Gillis realizes he's in the wrong commercial, a high-fashion one for cologne, while the hipster actor meant for that ad ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Rather than measuring clicks and impressions, "Times" plans to find a better way to understand campaign results based on what ...

Dish bondholders did not agree to exchange their debt for new debt in the merged entity at a discounted rate, taking a ...

Ads recently began serving up in Google Lens, but Google Shopping supporting the ad unit will now appear at the top of the ...

The department store reported a revenue decline of 9.3% and named Ashley Buchanan, chief executive officer of Michael's, as ...

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

The automaker is using its famous "jump ball" approach to choosing an agency for the spot, Stellantis' Raj Register told ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Among the items available: an adult-sized blue and yellow onesie covered with images of the chain's pasta, snowflakes and ...