In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising ...

Each major player often has more incentive to maintain the current state of affairs, instead of seeking better solutions for everyone. Read the whole story ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving ...

European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.