The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

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Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

The Press Act Is On The Block: Trump Calls For Killing Of Shield Law in Publishing Insider on 11/24/2024 The bill was passed unanimously by the House in January, but it is unlikely the Senate will ...

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a complete believer in vaccines." Other best practices cited in ANA's ...