Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? Some 24% of respondents say they're already using AI ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five key omnichannel sales strategies in concert, according to recent research from McKinsey.

Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner. The report was based on data from a survey conducted between ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

At this point, nearly every CMO is somewhat familiar with the requirements set forth by GDPR, CCPA, and other pertinent data privacy regulations. And yet, in too many cases, marketing leaders have ...