B2B Marketers are so busy maintaining, tweaking, and optimizing technology that we rarely have time to develop innovative ...

Creating effective, great-looking HTML emails can be tricky when you consider today's rendering challenges and concerns such as dark mode and accessibility. So, it's understandable that many marketers ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

The list of daily duties for a CMO can seem never-ending. It's as if the CMO position needs to be made up of hundreds or maybe even thousands of people just to accomplish their assigned tasks, such as ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. (Nearly two-thirds of employees have left a job or plan to leave because of their boss.) Employees ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey between January and May, 2023, among 657 adults ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...