This year is shaping up to be a changing and challenging environment for sales. Economic uncertainty, digital transformation, supply chain disruptions, the Great Resignation, quiet-quitting, remote ...

Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But what's truly motivating ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

An infographic (below) from ResumeBoostAI covers how to set yourself up for success. It explores tips across five key areas: ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...