Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

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The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 270,500 newsletter subscribers for 21 days.

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...