More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit ...

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but the game ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...