More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but the game ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...

New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up… ...