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creativebrief.com
3 小时
How Avon redefined what it means to be a socially conscious brand
The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon ...
creativebrief.com
4 小时
Three Things on a Thursday: Consistency, innovation, and hope
Key to embracing diversity, English says, is being consistent with it. There is always more to be done, and consistency doesn ...
creativebrief.com
19 小时
Doing the work you want to do as a creative leader
Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make ...
creativebrief.com
1 天
Marriott Bonvoy
This festive season, “Begins With You” tells the inspiring real-life story of a guest who discovered the unique benefits of ...
creativebrief.com
1 天
‘Being frazzled in the workplace has been dangerously normalised’
Frazzled is also the name of a community rooted in the power of emotional openness. Founded by Ruby Wax in 2017, Frazzled is ...
creativebrief.com
2 天
From greenwashing to ‘green hushing’: what’s behind the recent silence around ...
While greenwashing - the practice of making misleading or exaggerated claims about environmental benefits - has been ...
creativebrief.com
1 天
Virgin Atlantic shows that consistency is the cornerstone of success
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, ...
creativebrief.com
1 天
‘Progress over perfection, movements over moments’
The UK was once one of the most LGBTQIA+ friendly countries in the world. However, an onslaught of anti-trans media rhetoric, ...
creativebrief.com
1 天
Waitrose Christmas mystery is solved
Last night (26th November), part two of Waitrose’s Christmas whodunnit ‘Sweet Suspicion’ revealed all. Leaving audiences ...
creativebrief.com
2 天
Selfridges transforms stores into maximalist celebration of festive joy
On Duke Street, a similarly outlandish display has been crafted by Charles Jeffery, who explores mythical creatures. And on ...
creativebrief.com
1 天
All I want for Christmas… is experiential
Mariah Carey wasted no time in welcoming Christmas by posting her annual chart-topper “All I Want for Christmas Is You” to ...
creativebrief.com
3 天
The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet
‘Culture Vanguards’, an installation at London’s much-visited Outernet, platforms the stories of Black British creatives to ...
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