Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Articles written by Prashant Verma ...

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

In a country where nearly 60,000 children tragically lose their lives in road accidents every year, child car safety is a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...