In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional ...

Scaling casual games today is more challenging than ever. Developers face rising user acquisition (UA) costs, creative fatigue, and difficulties reaching high-quality users across increasingly ...

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1.

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer ...

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

Hannah Walker is the Head of Mid-Market UK at Reddit, where she leads a team of 26 sales professionals across 150 clients, spanning industries from retail to gaming. Before Reddit, Hannah spent 7 ...