Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

It takes a lot of hard work to see results you can live off, and there can be a significant time commitment. The programs and rewards can change relatively quickly, with little or no notice. A dodgy ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

"The company has also seemingly achieved its advertiser-friendly aspirations, generating an all-time high of $31.5 billion in ad revenue for 2023 according to a Business of Apps report. So far this ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

When ChatGPT was introduced in November 2022, the marketing industry became curious of this new piece of creation, turning the AI phenomenon into this innovative, digital marvel. Now that machine ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

Facilitates the creation of content by allowing brands to easily send products to influencers, review content, and ensure that the content meets campaign goals Provides analytics tools to track and ...

Who are app investors? App investors are individuals or groups of individuals with the financial resources to support app development, scale, and innovation. App investors come in a variety of guises.

The top mobile marketing automation platforms Mobile marketing automation platforms are software solutions that help businesses automate their marketing campaigns. These platforms provide marketers ...

Top Customer Engagement Platforms ASTRAD Global reach Omnichannel Multiple ad formats View more Airship App Experience Platform (AXP) Lifecycle solutions Cross channel acquisition View more ...