Can't get enough of The Craft? View all of our articles in the library.
Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...
The most engaging visual stories on the web are built with Shorthand. Browse examples from iconic brands to inspire your next project.
Get all our articles, and see what the best digital publishers are doing with Shorthand. Add The Craft newsletter to your inbox.
The not-at-all unique story of how we increased Shorthand’s blog traffic by 10x in 8 months — and what went wrong along the way. The biggest threat to success in content marketing is short-term ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...
Celebrate your organisation’s success with persuasive data and images. Make a persuasive argument, and do it beautifully with Shorthand.
Most of us feel like we know the meta-narratives — about the climate crisis and global warming, the need to reduce carbon emissions, deforestation, air pollution, biodiversity — but we don’t often pay ...
The results have been... mixed. Many teams are still embedding Adobe PDF files or using those difficult to read yet strangely omnipresent flipbooks. If you’re on a mobile device for either of these ...
When you picture a traditional journalist, what do you see? Most people will would imagine a newsreader with a microphone in front of a camera, or a journalist writing down notes inside a courtroom.
At the time I was deep into university studies, on a stodgy diet of academic articles, doorstop-sized books and dry syllabi. Listicles — sometimes known as list articles or list posts — felt like the ...