Pragmatism research philosophy accepts concepts to be relevant only if they support action. Pragmatics “recognise that there are many different ways of interpreting the world and undertaking research, ...

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Inductive approach, also known in inductive reasoning, starts with the observations and theories are proposed towards the end of the research process as a result of observations[1]. Inductive research ...

Causal research, also known as explanatory research is conducted in order to identify the extent and nature of cause-and-effect relationships. Causal research can be conducted in order to assess ...

Fundamental research, also known as basic research or pure research does not usually generate findings that have immediate applications in a practical level. Fundamental research is driven by ...

All business students are assigned to conduct SWOT analysis, usually at the earlier stages of their studies. This page focuses on the application of SWOT analysis in a business context as a part of ...

Convenience sampling (also known as availability sampling) is a specific type of non-probability sampling method that relies on data collection from population members who are conveniently available ...

There are many types of literature review. The choice of a specific type depends on your research approach and design. The following types of literature review are the most popular in business studies ...

Descriptive research can be explained as a statement of affairs as they are at present with the researcher having no control over variable. Moreover, “descriptive studies may be characterised as ...