Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

As part of the Reeperbahn Festival, NEXT is an annual conference that discusses important future topics of technology, innovations and their impact on human behaviour and social life. Be among the ...

Our books draw some lines connecting the topics, talks and discussions we have at our events, in the digital shows, in the newsletters or in the NEXT Insights section. Our latest addition ‘Next Level ...

Welcome to a dynamic community of strategists, designers, start-up founders, marketers, and global citizens. At NEXT, we are driven to stay one step ahead – consistently learning about the evolving ...

First of all, we are not talking about sustainability in the broadest sense of the word. We are talking about sustainable business innovation, as opposed to disruptive business innovation. I’d like to ...

For the past 40 years, we’ve known exactly how to make computers work: you have some way of pointing at something, and making something happen. Be it a mouse, trackpad, or just your finger, that’s the ...

It’s been a while since we had a major technology trend to think about, but the Metaverse is all over the web right now. For obvious, pandemic-related reasons, our attention has been more on biotech ...

Amazon is many things to many people, just like a classical physical warehouse. But Amazon is more than that, due to its peculiar, dual strategy of both horizontal and vertical integration. This is ...

Everything has a price, and that includes AI. And that cost may well be only indirectly financial. The bigger problem is its energy demands. AI is computationally expensive, and that means energy.