Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, ...

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 ...

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected ...