Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

E.l.f. Beauty is expanding its portfolio by acquiring Rhode, a multi-category beauty brand founded by celebrity Hailey Bieber. Rhode launched three years ago, created by Bieber and co-founders Michael ...

NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff ...

L’Oreal ’s use of generative AI technology is taking its concept creation timeline from weeks to days, expedited by image models from Google. The company has been using Imagen 3 and Gemini multimodal ...

Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates. Initially launched in Q4 as an MVP to about 200 associates, Mars ...

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might. The CPG visited the CES show in Las Vegas this ...

United Legwear & Apparel is optimizing its supply chain network by implementing AI-powered traceability. The 25-year-old, New York City-based apparel manufacturer owns the Pro Player, Lemon, and ...

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production. From ...

Candy and gum manufacturer Perfetti Van Melle has brought on Mike Gomes as VP of supply chain North America. Most recently a VP of supply chain at Kroger, Gomes has more than three decades of supply ...

The company has partnered with subscription platform Recharge to get access to more data that will allow it to test strategies such as product bundling within its loyalty efforts. The technology’s ...

The Top 100 Path to Innovation: Consumer Goods Companies Balance Cost Pressures and Bold Investments The drive for innovation has become more crucial than ever in the consumer goods industry. Faced ...

New product innovation growth has slowed globally in the consumer goods sector, and the U.S. has had some notable setbacks in particular. While economic fatigue caused by the COVID-19 pandemic can be ...