Svenja Maltzahn, Founder of Sumea Social shares a step-by-step guide to launching a corporate influencer programme.

As FP7McCann Dubai's new Head of Business Leadership, Sana Omran aims to strengthen client partnerships and streamline ...

Bureau Béatrice announces a significant expansion of its leadership team with strategic appointments in Dubai and Paris.

Algorithms are useful – they help us sort through the flood of content on the internet, but these algorithms don't understand ...

LinkedIn's Jessica Machalani speaks to Campaign Middle East about challenges facing marketers around ad effectiveness.

Campaign Middle East goes behind the scenes of Dyson's 'Firsts' to learn about the insights and brand objectives that drove ...

Jade El Hajjar, senior executive, TAAG, Publicis Media MENA: Sarine has an exceptional character, is a knowledge addict and a problem solver, always thinking outside the box and is known to attract ...

Show me the impact. Don’t tell me the math. Just taking a leaf of the Adidas Parley playbook. Done right and relatable, sustainable initiatives pay off. And it isn’t going away anytime soon. The ...

The partnership with Dubai Business Women Council aims to democratise marketing and communications expertise for women entrepreneurs running MSMEs through a series of workshops. A workshop by Publicis ...

UAE-headquartered communications agency Tales & Heads, which specialises in strategic consultancy and creative storytelling, has formalised its collaboration with REKT Partners, the UK-based ...

Luxury real estate brand Sobha Realty has promoted Ashish Parakh to the position of Chief Sales and Marketing Officer. Parakh began his journey at Sobha Realty as a management trainee and has steadily ...

Successful applicants for See It Be It also get a fully funded trip to Cannes Lions, including accommodation and travel. They also receive an all-access Festival pass, so they can access every stage ...