The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear dressed up as strategy. I’ll put it ...

At Cannes Lions 2025, one message came through loud and clear: outcomes matter more than ever. Marketers aren’t just being asked to show up – they’re being asked to prove performance. But as always, ...

“We are not going to exist as an industry if we don’t change” Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more.

Available now, airport travelers will have the chance to enjoy Lights Out Sports TV’s thrilling original content, including interviews, behind-the-scenes coverage, and fan-driven insights, all ...

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

By Alison Dunham, Sales Director, In-Store Retail Media, UK for PRN, a STRATACACHE company We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

Cannes Conversations is an exclusive video series from the Samba Media Intelligence Lounge in Cannes. Join industry leaders as they explore the future of advertising, data, and creativity — powered by ...

In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to ...

Why rethinking where you start can transform where you end up Every brand needs a reset moment from time to time. This reset needs to be more adaptive, more audience-led, and more culturally in tune.

Transit hubs have long been prime locations for brands to connect with audiences—but today’s advertising needs to go beyond static billboards and conventional messaging. The transformation of ...

By Tommy Johnson, Director of Partnerships, Open Influence Last year, I urged brands to evolve beyond rainbow logos and limited-time campaigns in favor of celebrating diversity, equity and inclusion ...