Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear ...

Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

By Filippo Gramigna, Co-CEO of Onetag. Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Too many marketing plans still treat social as the last step. The place where an idea gets “cut down” and “rolled out.” It’s backwards, not just because by the time a campaign hits feeds, the scroll ...

AW360 A Podcast from Advertising Week. Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in ...

Stephen Beck, Founder and CEO of Engine Digital, joins the AW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations. He shares how his team operates in ...

By Alexander Tsai, SVP, Head of Prisma Product at Prisma by Mediaocean. The Rise of Agentic AI in Media Buying. Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic ...

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet. At first glance, a display ad looks harmless. A few pixels, a flicker of colour, a passive ...

If you’ve worked in digital marketing for longer than five minutes, you’ll know that last-touch attribution (LTA) has become the default method for campaign measurement. There’s a reason for that.