Challenger CPG brands need sharp branding, smart partnerships and unforgettable first impressions to win shelf space and ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

With recent high-profile marketing hires and a new New York creative hub for marketing content, the company is poised for ...

An Indian Railways campaign tapping into consumers' desire for luck was awarded the Grand Prix of PR at Cannes Lions 2025.

Ogilvy Singapore's "Vaseline Verified," which highlighted verified hacks using the Unilever product, won the Social & Creator ...

Dove's campaign related to the proliferation of AI images, with media led by WPP's Mindshare, was awarded the Media Grand ...

The community forum platform is one of the most frequently cited websites by ChatGPT, Perplexity and Google’s AI Overviews.

The community forum platform is one of the most frequently cited websites by ChatGPT, Perplexity and Google’s AI Overviews.

In a fireside chat at Walmart Connect's Cannes space, P&G Chief Brand Officer Marc Pritchard outlined his outlook on ...

Nike's new brand with entrepreneur and reality TV star Kim Kardashian’s Skims label has pushed back its launch.