Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a ...

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

The word has traditionally been used to describe someone who is reserved, quiet or modest, according to Dictionary.com. In ...

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...