You might be surprised about the company that makes Great Value's ice cream. And you also may be shocked to learn it's pretty ...

Walmart has teamed up with the famous hot dog franchise Wienerschnitzel to launch new outlets inside its stores throughout ...

In an effort to beef up online sales and compete with other major retailers, Walmart will soon start selling name brand sneakers.

Sometimes Walmart's Great Value brand items just don't compare to the real thing, but other times they do. And sometimes, they even blow the brand name away.

You might think that luxury comes only from brand names. You fear that you'll have to spend big money to get the rich flavors, silky or voluptuous fabrics and durable goods that you want. However, ...

Walmart spokesperson Leigh Stidham told Store Brands in 2021 that onn. is supposed to be an "industry-disruptive entertainment brand to better serve customers and create a simplified shopping ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name.On Monday (Jan. 13), the big-box store ...

Jet.com has emerged as Walmart’s path to reach shoppers who wouldn’t shop at the big-box retailer. Target holds its brand partners close. Which one beats Amazon?