With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

34,906 people played the daily Crossword recently. Can you solve it faster than others?34,906 people played the daily Crossword recently. Can you solve it faster than others?

Kerfoot sported the team’s black home jerseys that feature the primary logo of the “Mountain Mammoth” as the crest of the jersey. Durzi wore the white away jerseys that feature “UTAH” written ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The post Where Does Utah’s New Mammoth Logo Rank In The NHL? appeared first on ...

Utah Hockey Club was renamed Utah Mammoth. Josh Lively isn’t the world’s biggest hockey fan. But early this year, the eastern Utah man knew he had to get to Salt Lake City for an NHL game.

The controversy began when fans noticed that the Utah Hockey Club's YouTube channel handle had been changed from '@UtahHockeyClub' to '@UtahMammoth'. This change, which occurred on the channel's ...

The Mammoth own the rights to unsigned defenseman Patrik Koch, who was reassigned to the Czech Extraliga 10 games into the ...