Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting ...

The franchise formerly known as the Utah Hockey Club and the Arizona Coyotes will now be known as the Utah Mammoth, the NHL ...

However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the ...

“I’ve had a very hard time getting away from my phone ever since.” Utah Mammoth — along with its branding, various logo marks and jerseys — were released to the public. The response so ...