And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027. The top marketing automation tools available to the market help ...

Sales teams that are not using artificial intelligence (AI) to augment their efforts are being left behind as agencies and ...

Anticipating the core pillars of future regulation—such as transparency, explainability and security—will allow marketing ...

On Dec. 3, the Wexford-based biopharmaceutical company announced that it had executed a binding letter of intent to acquire ...

NIQ, the world’s leading consumer intelligence company, recently launched its annual CMO Outlook report, which highlights the ...

Daraz Sri Lanka has successfully concluded 11.11 Biggest Sale Of The Year on November 17. The event brought together ...

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are ...

Report shows GenAI, sophisticated marketing measurement tools, and tighter collaboration between IT, data science, and marketing are driving growth ...

In this week’s B&T’s Best of the Best, we are taking a look at the industry’s greatest strategy minds from media agencies.

Affiliate marketing is one of the most appealing online business models. It combines low risk with high-reward potential, ...

For the first time, South Africa’s influencer marketing landscape has been mapped in a comprehensive benchmark report ...

AI is leveling the playing field for small businesses, giving them easy-to-use tools to optimize their processes and scale ...