Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

Most Kenyan comedians overlook character merchandising, missing the chance to build ...

Kids can follow their dreams with dolls featuring Barbie “Malibu,” Barbie “Brooklyn,” Teresa, and Renee on roller ...

Toy prices are rising at their fastest pace on record, the result of stiff new tariffs in an industry where 3 out of 4 items ...

Is Mattel is about to unleash an ChatGPT nightmare on children? Mattel’s AI toy gamble sparks fury: ‘Risking real harm to ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the ...

If there’s anything that brings our furry companions as much joy as their favorite treats, it’s a toy that sparks play and interaction. While we all do our best to keep our pets mentally and ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...