Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

Most Kenyan comedians overlook character merchandising, missing the chance to build ...

Is Mattel is about to unleash an ChatGPT nightmare on children? Mattel’s AI toy gamble sparks fury: ‘Risking real harm to ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Once a pink-plastic icon of American girlhood, the Barbie brand has become a new battlefield in Trump’s broader conflict against the norms of global trade. But the impact goes beyond tariffs and ...

As a result, the price of a Swimsuit Barbie doll at Target stores rose by nearly 43% over the past week to $14.99, according to Telsey Advisory Group (TAG), a leading equity research and ...

With President Trump warning that his tariff policy may cause the price of toys to spike, a Barbie that cost $10.49 on April 16 is now selling at Target for $14.99.