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On one side: corporations. On the other: children whose brains are in full development. It's not a fair fight and the ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, which were also hit by reciprocal tariffs from the Trump administration in ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a ...

This Barbie toy to movie transition is apparently just the start for Mattel, as they’re looking to launch an entire movieverse featuring classic toy lines including Hot Wheels, Magic 8 Ball, UNO ...