The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...
Brands can’t afford to simply be heard anymore; they need to resonate. The problem with large advertising agencies today lies in the model itself. The traditional agency model is outdated.
You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant ...
The House passed a bipartisan proposal with new transparency requirements for government software spending on Wednesday. Dubbed the Strengthening Agency Management and Oversight of Software ...
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...