SEM, search engine marketing = half SEO and half PPC. SEM is not the same as PPC, pay-per-click. You need both the paid and unpaid traffic to make up SEM.

Search engine marketing (SEM) refers to the practice of improving how customers find your product or service on a search engine (such as Google or Bing) through paid advertising. SEM once referred ...

Search Engine Marketing, often abbreviated as SEM, is a form of digital advertising that aims to increase a website’s visibility on search engine results pages (SERPs) through paid advertising.

One way to do this is by using video in your search engine marketing (SEM) efforts. In fact, according to Content Marketing Institute , 66% of companies used video content marketing in the last 12 ...

Three words: search engine marketing (SEM). Not to be confused with just PPC or SEO , search marketing has proven time and time again to produce successful results.

However, for savvier in-house search engine marketing organizations, SEM affiliates without direct linking may provide a welcome incremental revenue stream.

How Data Science Empowers Performance Marketing & SEM Employing data science can directly improve the performance of your paid search campaigns. Here's how you can take advantage of it.

In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry. (SEE Why Google Search will NOT ...

Search engine marketing (SEM) is the strategic process of increasing a website's visibility in search engine results pages (SERPs). Learn more in our guide.