OpenAI’s logo is on an Indy car and Perplexity has a deal with Lewis Hamilton. How the racing industry is tapping into AI.

The third installment of NASCAR’s street race in Chicago is back this weekend as the sport takes over Grant Park for another ...

Fans of Richard Childress Racing may have noticed a new logo on the A Post of the race team’s iconic No. 3 Chevrolet this season. Technology solutions provider R3 made its on track debut this year as ...

Teams across IndyCar and all motorsports depend on support from corporate partners, typically in exchange for placement of logos on their cars and racing suits as well as other perks like driver ...

Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.