Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...
The class is adopted from the teachings of Product Management 101 and 102 at Harvard Business School (HBS). Students evaluate user needs, specify functional requirements, and identify business go to ...
Taught by an experienced former Google product executive, this course aims to provide an introduction to product management and expose students to key product development and growth strategies so they ...
A third approach relies on product life cycle management. In a previous article ... Also, focusing solely on the product life cycle can lead to a misalignment with broader business strategy, such as ...