Product Line Strategy: Five Approaches. by Allen Weiss. save. One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for ...

Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Forbes Business Council members offer advice on creating a strategy for expanding the product line of a business. Photos courtesy of the individual members. 1. Understand How To Reach Your Audience.

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

A harvest strategy is a marketing and business strategy that involves a reduction or a termination of investments in a product, product line, or line of business so that the entities involved can ...

The significant expansion of the product line is expected to provide a flywheel for organic growth in coming years. Helios Technologies also welcomed NEM S.r.l to the CVT family in July 2021.

MINNEAPOLIS, Sept. 20, 2017 /PRNewswire/ -- Preventice Solutions announced today it received the 2017 Frost & Sullivan Product Line Strategy Leade ...

Nintendo’s new hybrid Switch may upend the company’s two-decade-old strategy that was the envy of rivals: having twin product lines — home console and a handheld gaming device.

LONDON , Dec. 19 /PRNewswire/ -- The 2008 Frost & Sullivan European Megapixel Camera Product Line Strategy of the Year Award is presented to Arecont Vision (Arecont) for its ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...