But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

Umar Kamani, the founder and former CEO of PrettyLittleThing, is now targeting the U.K.' s top estate agents after launching ...

Fast fashion retailer PrettyLittleThing completely overhauled their brand with a sophisticated new look. News you can trust since 1886. Sign In. Subscribe.

PrettyLittleThing has ditched the bodycon clubwear in favour of old-money clothing inspo that shoppers say gives ‘kept woman’ vibes ...

PrettyLittleThing, famous for cheap clubwear, has received a makeover as it attempts to establish a higher-end identity. Its parent company, Boohoo, is also rebranding as Debenhams after a "fall ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s just more evidence of the void at the heart of fast fashion ...

PrettyLittleThing New Beginnings collection Credits: PrettyLittleThing PrettyLittleThing rebrand places customers at the heart of its new chapter. The rebrand is a “complete overhaul” of the brand ...

PrettyLittleThing has unveiled a complete rebrand that will herald a new era that will celebrate the brand's heritage. The online shop has revealed that it is planning a major rebrand, which will see ...