And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027. The top marketing automation tools available to the market help ...

For example, AI tools keep marketing teams ahead of the curve in producing timely ... and AI can deconstruct the components ...

AI chatbots have become increasingly popular among businesses in recent years. They offer various features, such as customer ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

Mazda, which competes with far larger automakers in the U.S. market, has registered a banner year for sales in 2024 and the ...

The practice of private hospitals organising medical camps to get more inpatients has come into focus with the death of four ...

Digital marketing has revolutionized how businesses connect with their audiences In today digital era where almost everyone uses the internet companies that fail to adopt digital marketing risk being ...

From identifying your goals to choosing the right platforms, this how-to guide breaks down essential steps to maximize your marketing efforts.

Robert Hatcher, director of agency Kleo Digital, examines how to get the best out of digital marketing in the face of rapidly evolving technology.

Jaguar broke the internet with a strange new rebrand recently, but Volvo went a very different direction. Here's why and how ...

Whatever your product may be, quality assurance and control is essential, but as a company leader, you must also maintain a ...

Traditional startups usually needed a team of developers just to reach the prototype phase—a costly barrier for many. With ...