If the new toys do take off with girls and find a permanent place alongside Barbie and American Girl, Lego's CEO will have deftly carved out a whole new area of growth and achieved something his ...

The new Play Like A Girl Retro Toys is owned and operated by Maryland natives Melissa Kilby and Mitchell Roy, who recently opened their first brick-and-mortar girls toy store last weekend.

Hasbro quietly launched a new Peppa Pig-themed toy for preschoolers, and you can pre-order it exclusively at Walmart. Find out more about the Evie Peppa Pig Toys Oinks + Snuggles Baby Pig ...

A new Toys R Us deal means that's about to change. News. Home Page ; California; ... the newest American Girl line offering $60 dolls — about half the price of many other American Girl dolls.

Last year, American Girl sales fell 8 percent from the year before. Toys R Us will sell American Girl’s new line of $60 WellieWisher dolls starting in September at all its 870 U.S. stores.

Toy manufacturers have noticed this trend and are making changes on some of their traditional “boys or girls” toys that they feel will make them attractive to the opposite gender.

A disabled girl who wrote to Lego asking for better representation in their toys said a new figure with a limb difference was "amazing". Eight-year-old Sofia from Sussex was born without a left ...

A disabled girl who wrote to Lego asking for better representation in their toys said a new figure with a limb difference was "amazing". Eight-year-old Sofia from Sussex was born without a left ...

It’s not just that vehicles, weapons, and construction sets are presented as “for boys” while toys of domesticity and beautification are “for girls.” Toys for boys facilitate competition ...