Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the ...

Although this course is for engineers, it will cover aspects of the New Product Development process across these disciplines. Course Format. The course material is organized to follow the sequence of ...

Another advancement in the New Product Development Process that excites Ashish is 3D digital product concepts and virtual prototypes which enable products to be developed and iterated on in areas ...

But with the new advancements in technologies like artificial intelligence, product development has seemingly seen the impact of the AI wave. Here are 5 ways AI has revolutionised this process ...

While automated processes and collaboration technology have helped to optimize the process, the basic rules for guiding a product from ideation to launch have remained the same since, well, forever.

In product development, generative AI is aiding conceptualization. Generative AI is ideal for amalgamating a host of techniques, processes, and known solutions into new ideas and configurations ...

As the product development process becomes ever more complex – thanks to more advanced technology like artificial intelligence (AI), tighter timelines, higher standards and more – teams need a ...

Launch your next product with success. Product development requires significant investments of time and money. Safeguard them with an effective NPD process to ensure maximum value and ROI. Successful ...

This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our latest CMO's Agenda research [email required], we talked with ...

Although few new product failures are as spectacular as the Iridium, it is surprising how many new products fail because they don't create sufficient value for customers, or because their pricing ...