Fans of both the Wolverines and the Buckeyes made their way to the Buckeye Store and More to get last-minute gear before ...

The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

Check out the best Christmas and holiday gifts for fans of Michigan State athletics, including jerseys, shirts, hats, hoodies ...

If you’re concerned about Michigan football’s latest commit, Bryce Underwood, not signing on early signing day on Dec. 4, the ...

Michigan landed the biggest fish of them all on Thursday night when Bryce Underwood stunned the world when he announced he ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

Michigan football and quarterback Bryce Underwood ... with listings "coming soon" across merchandise teases. The products will be revealed during the early signing period, starting Dec.

Michigan football and quarterback Bryce Underwood, the nation's top-rated high school recruit, are already giving fans the chance to put on an Underwood T-shirt before he even plays a down in Ann ...