In The Bear Season 4, episode 1, Carmy Berzatto (Jeremy Allen White) reaffirms his quest for The Bear to get a Michelin star.

Maybe you've noticed the tiny Michelin Man symbols embossed on your tires before. Or maybe you haven't. Either way, you probably think they're just there for aesthetic and branding purposes.

The look of the Michelin Man was inspired in 1894, when a pile of tires at the Lyon Universal Exhibition caught company co-founder, Édouard Michelin's eye.

The iconic Michelin Man mascot has long been a part of the tyre brand, having first been conceived of in the late 1800s - but it wasn't always so cuddly.

The Michelin man is white for a bizarre reason Credit: AFP. But he was invented at provincial fair in Lyon, France in 1894, where brothers Andre and Eduard Michelin were advertising their new tyres.

The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).