That said, a lot of the potential offered by all that data goes unused because marketers are not using the right tools and ...

And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027. The top marketing automation tools available to the market help ...

In today’s hyper-competitive market, personalization has moved from a luxury to a necessity. Customers now expect brands to ...

Interact through live sessions with London Business School faculty and course leaders. Understand and apply the latest tools and techniques used indigital marketing, including genAI. Work on digital ...