A new platform is making it easier than ever for businesses to create professional audio adverts. Launched by ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Jay Lipe is the president of Emerge Marketing LLC (www.emergemarketing.com), a firm that helps growing companies develop marketing plans. He is the author of the books The Marketing Toolkit for ...

IM Wealth Builders launches PublisherPro, a $27 AI marketing toolkit with 12 prompts helping authors and publishers create ...

SMS marketing is one of the most effective ways to communicate with customers, boasting high engagement and conversion rates. It’s also more cost-efficient and personal than many other marketing ...

Each of these examples showcases clarity, consistency, and courage. They don’t just inform—they stand for something. The deeper tension behind this topic Real thought leadership involves risk.

The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the U.S. Army, responsible for national level marketing campaigns.

One example of experiential marketing is the Barbie movie, featuring pop-up boxes encouraging people to pose. The images went viral, and so did the movie. But what about B2B? In B2B, experiential ...

But it’s not the only part, and this toolkit is meant to point toward some of these other parts that need to be in place as districts are thinking about implementation.