Backspace Marketing has introduced a range of local SEO solutions designed specifically for small and medium businesses. These strategies aim to enhance visibility in location-based searches, helping ...

New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference attendees in ...

Sri Lanka’s advertising and marketing industry is set to receive a significant boost as MullenLowe Sri Lanka gears up to host ...

“Boomtown will boom your business” was the key message shared by marketing experts at the final Boomtown Masterclass for 2024 ...

Small and independent broadcast groups continue to harbor success stories as they navigate slipstreams in the economic ...

Heatseeker (founders Kate and Fiona live in Sydney and the Gold Coast respectively) uses gen AI to help marketing and growth ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Unlike advertising, it’s driven by the customer experience and based ... Location-based Offers: A 2020 Global Location Trends report by the LBMA showed over 40% of marketers said they found local SEO ...

Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

Direct marketing business and Irish local newspaper publisher Media Concierge has made a non-binding proposal to buy National ...