Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in ...

BIA’s local television advertising forecast— which rolls up linear TV, TV Digital, and connected TV (CTV)/over-the-Top ...

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook: "Overcoming ...

retailers are looking to offer location services such as indoor mapping tied to local inventory and, ultimately, their own in-store mobile advertising networks. In the short-term, retailers will ...