When businesses claim that word of mouth is their “best” or “top” marketing vehicles, here’s what they really mean: It’s easy. A lead generated by a referral is highly likely to ...

In Winnipeg, there’s a marketing company that’s taking a thoughtful approach to business. 6P Marketing doesn’t just offer ...

Digital marketing works for companies with a global reach as well as for local businesses. If you’re running one or a few of the latter, here are some ways digital marketing can help your local ...

From boosting visibility to converting followers into hires and contracts, Heron Media’s strategies consistently drive ...

Consistency is key in content marketing. Local businesses should establish a well-thought-out content plan, including a content calendar, an outline of the types of content to be produced, the ...

Local business marketing – whether for a retailer, restaurant, professional service provider or bank branch – is an exercise in Darwinian competition. Only the strong survive.

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

Dear FSB: Do you have any suggestions or advice for local business marketing? We offer a computer repair service and would like to expand our customer base within a two-to-three-mile radius of our ...

Eric Morley, a cofounder of the marketing agency Blue C. Courtesy of Eric Morley To make local advertising work, Morley said that "it's very important to really understand where your clients come ...

Opinions expressed by Digital Journal contributors are their own. In an innovative collaboration poised to reshape local business marketing, Taradel, a leading provider of multi-channel marketing ...

Local businesses in the U.S. must adopt strategic digital marketing approaches in 2025, focusing on local SEO to boost visibility and engagement.